The sole is divided up in different zones. Thanks to this combination of geometric patterns and laser processing, the soles have a softer structure and can provide the ultimate soft landing, without wasting the energy of that landing on cushioning or sideward movement. Depending on the shoe’s function, lasers have been used to further refine the design of the soles. By using software and computers the midsole features various geometric patterns. The second unique element which makes Fresh Foam so successful is the 3D structure of the sole. The new EVA foam flexes more dynamically than traditional EVA, thanks to this it can match or counteract the natural flex patterns of feet. By compressing the midsoles with heat the material is made even lighter and lets it provide even more cushioning. The refined formula ensures a springy as well as a stable feeling when running. EVA material has exactly the right characteristics for providing perfect cushioning and energy return. By using innovative technologies, New Balance managed to create a unique composition and named it EVA. EVA is an abrasion-resistant synthetic material that has been added to the midsole. Two elements in particular make Fresh Foam so effective. Instead of losing energy in the cushioning process, Fresh Foam knows to actively return this energy to you. Fresh Foam is all about providing cushioning without losing energy. Drag the line back and forth to see how Fresh Foam developed.įresh Foam is a unique type of cushioning material found in the midsole of New Balance shoes. The image shows the New Balance Fresh Foam 1080v9 on the right (in black) and the 1080v11 on the left (in yellow). By analyzing running-data of thousands of runners, this updated version has been made even softer, lighter and more vibrant than the original material. In 2020, New Balance updated the original Fresh Foam and also adapted the name to Fresh Foam X. And that’s how the Fresh Foam era arrived. This positive feedback from Conley was the deciding factor for New Balance engineers: they were going to use this newly developed foam in all their road and trail running shoes. This took the designers of the shoes by surprise: the shoes were actually designed to last just a few workouts. After qualifying for the world championship, Conley told New Balance that she wanted to take the prototypes she’d been training with onto the world stage. Just a few test-trainings later and one pair immediately stood out. After extensive analysis of her running and landing patterns the shoes were produced with a 3D printer. In 2013, New Balance developed five pairs of new track spikes for Kim Conley, an Olympic Track and Field athlete. Prototypes that turned out even better than expected that’s how the story of Fresh Foam came into being.
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